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Senin, 01 September 2008

18 Common Mistakes that Violate Google Adsense TOS

Google Adsense publishers often commit common mistakes that could ban their Adsense account. Google Adsense is a popular web advertising program which provides a good income source for many websites. There are well defined terms of service to strictly adhere to when participating in the program.

On my visit through sites and forums, I daily notice several instances of misuse of Adsense ads. So here a few helpful Google Adsense tips, probably many you already know, and few you might gain by knowing now. These adsense faq are all picked from the Program Policies, Terms and Conditions and FAQ itself and presented in a simplified manner.

1. Never click your own adsense ads or get them clicked for whatever reason. You know this one very well. This is a surefire way to close you Adsense account. Never tell your office associates or friends to click on them. Keep a check if your family or children are busy increasing your income by clicking your ads and indirectly trying to stop your income. Dont even think of offering incentives for clicks, using automated clicking tools, or other deceptive software. Adsense is very smart to detect fraudulent clicks. Check the ads which appear on your pages by the Google Preview tool if required.

2. Never change the Adsense code. There are enough means of adsense optimization & customizations available to change the colour, background or border to suit your needs. Do whatever you want to do outside the code, never fiddle within the ad or the search code. They know it when you do. The search code has more limitations to colour and placement, but you should adhere to the rules. The code may stop working and violates the TOS.

3. Do not place more than 3 ad units and 3 ad links or 2 adsense search boxes on any web page. Anyway, ads will not appear in those units even if you place more ad units. But this is the limit they set, so it is better to stick to it.

4. Do not run competitive contextual text ad or search services on the same site which offer Google Adsense competition in their field. Never try to create link structures resembling the adsense ads. Never use other competitive search tools on the same pages which have Adsense powered Google search. They do allow affiliate or limited-text links. Update: Google has allowed you to run contextual advertising like Yahoo ads, Chitika etc provided the ads do not resemble Adsense ads.

5. Do not disclose confidential information about your account like the CTR, CPM and income derived via individual ad units or any other confidential information they may reveal to you. However, you may reveal the total money you make as per recent updates to the TOS.

6. Label headings as “sponsored links” or “advertisements” only. Other labels are not allowed. I have seen many sites label ads with other titles. Dont make your site a target in a few seconds gaze.

7. Never launch a New Page for clicked ads by default. Adsense ads should open on the same page. You may be using a base target tag to open all links in a new window or frame by default. Correct it now as they do not want new pages opening from clicked ads.

8. One Account suffices for Multiple websites. You do not need to create 5 accounts for 5 different websites. One account will do. If you live in the fear that if one account is closed down for violation of TOS, believe me they will close all accounts when they find out. You can keep track of clicks by using channels with real time statistics. They will automatically detect the new site and display relevant ads.

9. Place ads only on Content Pages. Advertisers pay only for content based ads. Content drives relevant ads. Although you might manage some clicks from error, login, registration, “thank you” or welcome pages, parking pages or pop ups, it will get you out of the program.

10. Do not mask ad elements. Alteration of colours and border is a facility to blend or contrast ads as per your site requirements. I have seen many sites where the url part is of the same colour as the background. While blending the ad with your site is a good idea, hiding relevant components of the ads is not allowed. Also do not block the visibility of ads by overlapping images, pop ups, tables etc.

11. Do not send your ads by email. Html formatted emails look good and allow placement of these javascript ads. But it is not allowed as per TOS. You do not want impressions registering on their logs from any email even once. They are watching!

12. Keep track of your content. So Adsense is not allowed on several non content pages. But it is also not allowed on several content pages too. Do not add it on web pages with MP3, Video, News Groups, and Image Results. Also exclude any pornographic, hate-related, violent, or illegal content.

13. Do not alter the results after ad clicks or searches - Ensure you are not in any way altering the site which the user reaches to after clicking the ads. Do not frame, minimize, remove, redirect or otherwise inhibit the full and complete display of any Advertiser Page or Search Results Page after the user clicks on any Ad or Search results.

14. Avoid excessive advertising and keyword stuffing - Although the definition of ‘excessive’ is a gray area and is subject to discretion, yet Google adsense with correct placement, focused content and high traffic will get you much more income than other programs, so excessive advertising is not required. Keyword stuffing does target better focused ads, but overdoing it is not required.

15. Ensure you Language is Supported - Adsense supports “Chinese (simplified), Japanese, Danish, Korean, Dutch, Norwegian, English, Polish, Finnish, Portuguese, French, Russian, German, Spanish, Hungarian, Swedish, Italian and Turkish”. In addition, AdSense for search is available in Czech, Slovak, and Traditional Chinese. If your web pages language is not supported, do not use the code on such pages.

16. Maximum 2 referral button per product per page - With the launch of the google adsense referral program, you are allowed to put only 2 referral buttons for adsense referral, adwords referral, Google pack and Firefox with google toolbar referral. Update: This feature is closing Aug 2008.

17. Do not specify Google ads as your alternate ads. - Several services like Chitika eminimalls allow you to place alternate urls, when a targeted paying ad cannot be displayed. This involved creating an simple html page and putting the ad to be displayed instead. Even Adsense allows an alternate url feature instead of displaying public service ads. But never use Adsense ads as alternate urls.

18. Do not confuse with adjacent images - It was a common policy to increase CTR by placing same number of images as the number of text ads, which falsely gave the impression that the text ads represented an explanation to these images. Inserting a small space or a line between the images and ads is not allowed. Make sure that the ads and images are not arranged in a way that could easily mislead or confuse your visitors.

Pitfalls of a Newbie - What about Google Adsense?

Last month I submitted an application to Google to be considered for their AdSense program. After confirming my e-mail address, almost immediately I was invited to place ads on my website.
Within hours I began to accumulate some data on pageviews and click-throughs and could see what my month-to-date total was. I was impressed.
The JavaScript Code
When your website is approved, you’ll receive your own publisher number and the appropriate JavaScript code to paste onto your webpages.
When your page is displayed, here’s the process that Google probably goes through in showing the ads:
1. A visitor’s web browser requests a page on your site.
2. This activates the JavaScript code on the page, sending the URL of the requested webpage to Google’s database.
3. Google looks up in its database the most prominent keywords or keyphrases for that webpage.
4. Then Google searches for the highest paying ads that match these keywords
5. Google places the appropriate ads on your webpage for your visitor to see — all in seconds. Pretty nifty.
How Much Does Google AdSense Pay?
As a publisher, you share in the revenue that Google receives from its PPC ads. Google, however, hasn’t announced a formula for sharing revenue with publishers in its Terms and Conditions document. Google’s audacity to ask publishers to enter into a blind agreement is one measure of publishers’ hunger for advertising dollars — whatever dollars — and an indication of the trust Google experiences in today’s marketplace.

So what is the revenue split? We aren’t told, though the actual amounts are proportional to the market value of keywords that describe your content.

This gives me some idea of possible gross revenue for my site. I am not at liberty to disclose the average click-through rate and average PPC payment per click on my site, though that information is made available to me daily and cumulatively.
In talking to well-known marketers, I hear guesses of a publisher’s share ranging from 25% to 60%. For all we know Google could be striking different deals with different sites, especially those over 20 million pageviews per month that have greater clout in the marketplace. I would guess the publisher’s share to be as much as 50% of the gross PPC revenue — though I could be way off. None of us has enough information to make an accurate judgment and Google isn’t talking.
What the Godfather gives, we bow and accept gratefully without any questions for fear he might put out a contract on our websites.
Here are the factors that contribute to the amount of money you can make on your site:
1. PPC value of the predominant keywords on your website. “Life insurance” for example, would be high. “Fish tank filters” would be low.
2. Amount of traffic you generate to your web pages.
3. Prominence of the Google ads
4. Click-through rate for the ads that appear.
5. The unknown revenue share that Google is paying.
Business-focused sites will do very well with Google AdSense, but information sites that don’t contain high-paying keywords won’t receive nearly as much.
Will They Accept My Site?
Google AdSense tells us that the following sites are not acceptable: sites with excessive profanity; hate, violence, racial intolerance, or advocate against any individual, group, or organization; hacking/cracking content; drugs and drug paraphernalia; pornography; gambling or casino-related; content; incentives of any kind for users to click on ads; excessive advertising; other content-targeted and/or text-based ads on the pages displaying AdWords ads; pop-ups that interfere with site navigation or are for downloads; and ads that mimic AdWords ads or appear to be associated with AdWords ads on your site. Google says it will monitor sites that are showing their ads and suspend sites that don’t abide by their rules.
Does a person from Google look at a site before deciding to accept it into the program?
If it’s a new site with little traffic, a human surely views the site. Don’t submit a site that isn’t ready for prime time, has “under construction” signs, or looks tacky. It’s a lot easier to get your site ready first, than try to convince Google to re-examine a rejected site. On the other hand, if your site has lots of incoming links and is generously spidered by Google already, you might receive approval within minutes after confirming your e-mail address.
Once you are approved, you can login and get HTML to paste into your webpages.
The Automatic Ad Agency
If you’ve ever worked with ad agencies or tried to solicit individual advertisers to place ads on your site, then Google AdSense will feel like a breath of fresh air. Google handles the entire relationship with advertisers. There are no run dates for publishers to schedule, no banners to install, no invoicing, no reporting. Just apply, paste in the JavaScript code, and Google’s “automatic advertising agency” works for you day and night finding willing advertisers, taking orders, and matching appropriate advertisers with your site.
Problems for Publishers
That doesn’t mean, however, that Google AdSense is problem-free. As I mentioned above, Google’s unwillingness to specify revenue share percentages doesn’t bode well. Sure, Google is just feeling its way in uncharted territory and has to stay profitable when the inevitable competition arises. I don’t think publishers should get too confident in Google’s current largesse. What Google gives, Google can take away — either as a result of economic squeezes or greed.

A more mundane problem is finding inappropriate ads appearing on your webpages. Fortunately, this is much easier to fix. You can filter out any ads you find from competitors or that you find distasteful. (I had to exclude some ads for cheapo e-mail addresses to spam with.) Just list the advertiser’s domain name under Advanced Options | Site Filter List.
What do you do when the ad just doesn’t seem to correspond to the content on your webpage?
Adding the appropriate keywords or keyphrases to the title tag, Meta description tag, and headlines should help Google do a better job of matching ads with your content.
Problems for Advertisers
Advertisers who use Google AdWords have the choice of limiting their ad to show only on the Google search engine, but you can choose whether campaigns also appear on the network of search sites, the network of content sites, or both.

Google AdSense on content sites gives advertisers a new opportunity. Previously, their revenues were limited by the click-throughs that could be generated on Google’s search engine and search partner sites. Now the pool of appropriate content sites is greatly widened, offering greater traffic and more sales. But their is a price for this greatly increased ad coverage — potentially lower responsiveness for the same cost per click.

When people use a search engine, they are looking for answers or solutions to click on. But when they are reading the text of a content site, they aren’t in the same searching, clicking mode. They’ve already found what they were searching for and are now trying to absorb it. This will affect the click-through rate, but also the likelihood that these users will complete a transaction.
Publishers are rejoicing today. But what if three months from now advertisers come to the conclusion that content sites are less responsive and routinely exclude them from their advertising coverage? Or refuse to pay the same prices for content sites that they do for search engine exposure? It’s too soon to tell.
Implications of Google AdSense
One thing is certain: Google AdSense is changing the way websites are being monetized.
AdSense “rewards you for creating sites rich in high-quality, focused content … the sort of sites that make the Net a better place.” Google is going to grab a whole lot of business away from those who try to ‘make crime pay’ — no need for nasty tricks, useless marketing gambits, in-your-face ads, etc.
Instead, Google is rewarding those who ‘make grime pay’” — that is, those willing to do the hard work to produce quality, focused content.

Thought for today:
Should you apply to put Google AdSense on your website? If your site seems appropriate, yes, by all means do so. Google AdSense represents a significant opportunity for content publishers to monetize their content. And so long as this partnership benefits both publishers and advertisers who pay the bills, this could be the start of a new and brighter future for both.

Kamis, 21 Agustus 2008

Start Making Money With Google Adsense: The Secrets

Adsense is considered as one of the best money earning source for a webmaster. It enables you to monetize your sites easily. If used properly, it can generate a very healthy online income for the sites.

How you can start earning money with Google Adsense can be done easily and quickly. There are actually 3 steps to put into mind before you begin writing your ads and having an effective Google Adsense.

1. Keyword search. Find some popular subjects, keywords or phrase. Select the ones which you think has more people clicking through. This is actually a keyword selector and suggestion tool that some sites are offering to those who are just their Adsense business.

2. Writing articles. You need to write original content with keywords from the topics that you have achieved in your search. Take note that search engines are taking pride in the quality of their articles and what you could write that should keep up with their demands.

3. Quality unique content site. Build a quality content site incorporated with Adsense ads that is targeting the subject and keywords of your articles and websites. This is where all that you’re done initially will go to.

The proper positioning of your ads should be done with care. Try to position your ads where surfers are most likely to click on them. Some of those who are just starting at Adsense may think they are doing pretty well already, however thinking that their clickthrough rates and eCPM figures are quite healthy. There are more techniques and styles to generate more clicks to double your earnings. By knowing these techniques and working them to your advantage, you will realize that you will be getting three times more than other people who have been previously doing what they are doing.

Finally, Adsense has some excellent tracking statistics that allows website publisher to track their results across a number of site on a site by site, page by page, or any other basis you wanted. You should be aware oft his capability and make the most of it because it is one powerful tool that will help you find out which ads are performing best. This way, you will fine tune your Google Adsense ads and focus more on the ones being visited the most rather than those who are being ignored.

To really start making money with Google Adsense, just do not ignore your site and your Adsense performance once you have finished accomplishing them. Spare some time, even an hour or two, making adjustments to the Adsense ads on your sites to quickly trigger your Adsense earning.
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Don't Get Caught With Google Adsense Click Fraud

Many web site owners are getting their Google Adsense account terminated when they have done nothing wrong to deserve the punishment. Considering the money that they are getting from Adsense, they would certainly want to get back into it.

Considering the money to be made with Adsense, it is no wonder that they would want to get back into it.

It is that same consideration why the Google Adsense click fraud is thought of and why many people are getting into it.

Click fraud is the act of clicking on ads for the purpose of costing the advertiser money. It is simply the same as paying out cash for false leads. Many people website owners are aware of this fraud and are sharing the same sentiment that this is the one big problem that Adsense is facing.

How do you prevent being involved in this fraud?

Majority of web hosts are offering access logs. Once this is offered to you, it is necessary that you hand it over to Google as well. This allows them to look for any suspicious activity on your site. Problems like this are very serious and giving it to them is saying that you would want to help them in any way you can in solving the problem.

It can also help if you have a click monitoring software. If you do not have one yet, you should try and get one. There is absolutely no major factor preventing you from having one because most of this software is free.

As usual, all the information you have received should be turned over to Google. This is showing Google that you too are fighting against click frauds and is in no way a part of it.

Study your server logs and watch for any activity that seems suspicious. Report anything that you may find odd, may it big or small thing.

You may want to consider disabling ads for your own IP address and local geographic area. This will certainly prevent accidents and will not make Google mistake another user as you. You can do through a htaccess file. This will avoid Google mistaking as clicking on your own ads and be kicked out because of it.

Keep your Adsense off on pop ups and pop unders. Your ads should not be displayed on content sites that promote illegal activity or tampering of the legal rights of other people or business. Included in this are the content that is considered adult and gambling ones. If you think that you may be breaking this rule, immediately remove your content or Adsense from the web page.

Be truthful and confess up to Google about times when you might have clicked on your own as, whether accidentally or intentionally. Or the times when you have done something that is against the Terms of Service that they are implementing. Be honest about anything that you may have done that is wrong. Confessing is way better than Google learning about it eventually. It would mean eventual termination and no getting back what you have worked so hard for.

Do not tell your family or friends about Adsense on your website. Chances are they may start clicking on them to help you make money without you knowing it. They may be doing more harm to you than help by trying it in the first place.

If ever someone you know chanced upon your Adsense, make sure they understand that they cannot click on your ads under any circumstances. It would be wise to brief them on important things about Adsense and what not to do with them.

Most pay per click networks have different measures in hand to protect website owners against click frauds. Other search engines can track more than 50 data points, IP address, browser’s information, user’s session info and pattern recognition. They also have “systems” available that detects fraud. Not to mention the specialized teams monitoring how things are going and helping advertisers stop click frauds.

Google offers suggestion on how to avoid click fraud. Using “negative keywords” can be used to keep your Adsense showing on products and services that are in no way related to yours. Adding tracking URLs to your links so you can track the traffic coming from Google.

Do not be caught in the Google click fraud. Be aware and be wary.

Selasa, 19 Agustus 2008

Yahoo Buzz Sets The Bee Free Tonight

Yahoo's Digg-like service, Buzz, will be opening up to public contributors as of 7 p.m. PDT tonight. Since the service's launch in February, only a select 400 publishers could add new links to Buzz.

With so many submitting and rating sites out there, including the mighty Digg, Yahoo Buzz has a few advantages up its sleeve. Besides using the links submitted by contributors, Buzz's algorithms take into account search engine popularity, feeding the most popular stories to Yahoo's home page.

Making it to Yahoo's home page and getting server-melting traffic will likely create a new frenzy among Web traffic manipulators who are already pushing their luck with Digg and AOL's Propeller. Buzz wants to avoid this kind of exploitation by adding editorial discretion when determining headlines.

Another interesting feature that Yahoo brings is the possibility of adding any type of Web page to Buzz. This basically means that pages that aren't in a news or blog format could be submitted as new links on Buzz. Buzz pages could soon offer such diverse links as museum sites, Twitter messages and patent fillings alongside the select publishers' articles Yahoo favors today.

Shortly after Buzz's initial launch in February, the new service managed to overtake Digg in traffic scores, attracting nearly 7 million unique U.S. visitors. What's more, 51 percent were women, compared to Digg's 39 percent female users.

It is not clear how "clean" Yahoo is playing when bringing massive amounts of traffic to sites like Salon.com and GigaOm. It is said that Yahoo asked its select few publishers to join the company's Publishers Network, dropping their AdSense agreements with Google in exchange to buzzing-up to Yahoo's home page. It is not yet known if this rule is still applicable for the new publishers joining Buzz.

Yahoo's Buzz submit page will go live tonight. Meanwhile, you can get ready by adding the service's buttons to your site.

Google AdSense Tips

Google AdSense program is a popular web advertising program which provides a good income source for many websites. There are well defined terms of service to strictly adhere to when participating in the program.

On my visit through sites and forums, I daily notice several instances of misuse of AdSense ads. So here a few helpful Google AdSense tips, probably many you already know, and few you might gain by knowing now. These AdSense faq are all picked from the Program Policies, Terms and Conditions and FAQ itself and presented in a simplified manner.

1. Never click your own AdSense ads or get them clicked for whatever reason. You know this one very well. This is a surefire way to close you AdSense account. Never tell your office associates or friends to click on them. Keep a check if your family or children are busy increasing your income by clicking your ads and indirectly trying to stop your income. Don’t even think of offering incentives for clicks, using automated clicking tools, or other deceptive software. AdSense is very smart to detect fraudulent clicks. Check the ads which appear on your pages by the Google Preview tool if required.

2. Never change the AdSense code. There are enough means of AdSense optimization & customizations available to change the colour, background or border to suit your needs. Do whatever you want to do outside the code, never fiddle within the ad or the search code. They know it when you do. The search code has more limitations to colour and placement, but you should adhere to the rules. The code may stop working and violates the TOS.

3. Do not place more than 3 ad units and 3 ad links or 2 AdSense search boxes on any web page. Anyway, ads will not appear in those units even if you place more ad units. But this is the limit they set, so it is better to stick to it.

4. Do not run competitive contextual text ad or search services on the same site which offer Google AdSense competition in their field. Never try to create link structures resembling the AdSense ads. Never use other competitive search tools on the same pages which have AdSense powered Google search. They do allow affiliate or limited-text links. Update: Google has allowed you to run contextual advertising like Yahoo ads, Chitika etc provided the ads do not resemble AdSense ads.

5. Do not disclose confidential information about your account like the CTR, CPM and income derived via individual ad units or any other confidential information they may reveal to you. However, you may reveal the total money you make as per recent updates to the TOS.

6. Label headings as “sponsored links” or “advertisements” only. Other labels are not allowed. I have seen many sites label ads with other titles. Dont make your site a target in a few seconds gaze.

7. Never launch a New Page for clicked ads by default. AdSense ads should open on the same page. You may be using a base target tag to open all links in a new window or frame by default. Correct it now as they do not want new pages opening from clicked ads.

8. One Account suffices for multiple websites. You do not need to create 5 accounts for 5 different websites. One account will do. If you live in the fears that if one account is closed down for violation of TOS, believe me they will close all accounts when they find out. You can keep track of clicks by using channels with real time statistics. They will automatically detect the new site and display relevant ads.

9. Place ads only on Content Pages. Advertisers pay only for content based ads. Content drives relevant ads. Although you might manage some clicks from error, login, registration, “thank you” or welcome pages, parking pages or pop ups, it will get you out of the program.

10. Do not mask ad elements. Alteration of colours and border is a facility to blend or contrast ads as per your site requirements. I have seen many sites where the url part is of the same colour as the background. While blending the ad with your site is a good idea, hiding relevant components of the ads is not allowed. Also do not block the visibility of ads by overlapping images, pop ups, tables etc.

11. Do not send your ads by email. Html formatted emails look good and allow placement of these javascript ads. But it is not allowed as per TOS. You do not want impressions registering on their logs from any email even once. They are watching!

12. Keep track of your content. So AdSense is not allowed on several non content pages. But it is also not allowed on several content pages too. Do not add it on web pages with MP3, Video, News Groups, and Image Results. Also exclude any pornographic, hate-related, violent, or illegal content.

13. Do not alter the results after ad clicks or searches - Ensure you are not in any way altering the site which the user reaches to after clicking the ads. Do not frame, minimize, remove, redirect or otherwise inhibit the full and complete display of any Advertiser Page or Search Results Page after the user clicks on any Ad or Search results.

14. Avoid excessive advertising and keyword stuffing - Although the definition of ‘excessive’ is a gray area and is subject to discretion, yet Google AdSense with correct placement, focused content and high traffic will get you much more income than other programs, so excessive advertising is not required. Keyword stuffing does target better focused ads, but overdoing it is not required.

15. Ensure you Language is Supported - AdSense supports “Chinese (simplified), Japanese, Danish, Korean, Dutch, Norwegian, English, Polish, Finnish, Portuguese, French, Russian, German, Spanish, Hungarian, Swedish, Italian and Turkish. In addition, AdSense for search is available in Czech, Slovak, and Traditional Chinese. If your web pages language is not supported, do not use the code on such pages.

16. Maximum 2 referral button per product per page - With the launch of the Google AdSense referral program, you are allowed to put only 2 referral buttons for AdSense referral, AdWords referral, Google pack and Firefox with Google toolbar referral.

17. Do not specify Google ads as your alternate ads. - Several services like Chitika eminimalls allow you to place alternate urls, when a targeted paying ad cannot be displayed. This involved creating an simple html page and putting the ad to be displayed instead. Even AdSense allows an alternate url feature instead of displaying public service ads. But never use AdSense ads as alternate urls.

18. Do not confuse with adjacent images - It was a common policy to increase CTR by placing same number of images as the number of text ads, which falsely gave the impression that the text ads represented an explanation to these images. Inserting a small space or a line between the images and ads is not allowed. Make sure that the ads and images are not arranged in a way that could easily mislead or confuse your visitors.

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Senin, 18 Agustus 2008

Maximize Your Google AdSense Earnings

Do you ever feel like you know just enough about AdSense Earnings to be dangerous? Let's see if we can fill in some of the gaps with the latest info from AdSense Earnings experts.
Many webmasters are making good money of Google AdSense. But chance are high that they are not using the best possible setup to maximize their earnings.

I am not talking about on page optimization of the ad placements. I am assuming that you have identified the best possible spots for your ads already. However - here is an easy way to improve your AdSense earnings by 10%-20% - maybe even more.

Key is to know that the very first Google AdSense block on your page carries the more expensive ads. These are the ads that earn you the most money when a visitor clicks them. To make most out of your AdSense ads, these are the ads you want to have in the best spot on the page in question.

You will need to identify which AdSense ad block is the one with the highest paying ads and which ad unit is receiving the best click-thru rate. If the two are the same, you are already set and can work on other pieces. But chances are high that they might not necessarily be the same and that's where you make adjustments without much work.

Let's get started. Use different channels in Google AdSense and monitor them for a few days to have solid data to work with. If you are already maxed out with your AdSense channels, swap some around. You will only need those additional channels for maybe a week.

Now that we've covered those aspects of AdSense Earnings, let's turn to some of the other factors that need to be considered.
With the data on your hand, you might see that that ad unit #1 is the one receiving the best CTR (Click Thru Rate) and ad unit #2 is the one with highest paying ads.

Make sure to compare the CTR to make an informed decision. Let's assume that your current setup matches our example. Now you will want to make changes to your page or template to make sure that ad unit #1 is loaded first when the page is visited.

Again - it is very important to know that Google distributes ads on a first come, first serve basis. So the AdSense block that the Google AdSense bot (Mediapartner) sees first in your page, is the one that will show the more expensive AdSense ads.

If you know html and CSS you probably know that this is not necessarily the ad up on top of the page in your browser (depending on your page layout). Review your code if needed and make the adjustments. CSS can be a good way to shuffle things around so that the most popular ad unit also carries the most expensive ads.

In one case where I finally got of my lazy butt and did the research described above I was able to improve AdSense earnings by ~15%. The work involved was less than 30 minutes. Easy money.

The day will come when you can use something you read about here to have a beneficial impact. Then you'll be glad you took the time to learn more about AdSense Earnings.

Minggu, 17 Agustus 2008

Tips On Using Google Adsense

Here are some tips that can boost your income earning through Google AdSense.

Just like anything else, you'll get out of Google Adsense what you put into it. There are some optimization tips can help you grow your Google Adsense dollars. These are as follows:-

Make sure that you write interesting content and write it every day.


Make sure that you have more than one site. The more and more sites you have, the more ads have the potential to get clicked while boosting your income.


Make sure that you set up channels and monitor your statistics across all sites. If one site is performing poorly, consider changing the content or the ad layout. Just Experiment!


Try to change the ad layout and notice which layout works the best for you. There are
various layout options and there's no way you can know which one will perform the best.


If you're blogging on your blog, www.writingup.com has a list of profitable topics. They state that you don't have to write on those topics but you might give it a try or at least plug
some of them in to the search engines.


Google different key words and phrases and notice how much and what kinds of content and ads you see.

Sabtu, 16 Agustus 2008

Does Google Adsense Dead?

I know many webmasters and Internet Marketer have been heard this late last year, regarding the so called death of adsense. Many webmasters and IM reacted when this news circulated like fire on the entire webmaster community. It’s been more or less than 1 year since the news letter was release, I have not heard any more follow up from the author, but he get the attention of all marketer and for sure he made great income from his product.

Now I want to ask the same question, Does google adsense dead? During the old days we there are many good stories of successful webmasters making their fortune in adsense. But those are old days. This days we are hearing most of webmasters even big timer are complaining of what they are making on adsense.

The first time I join google adsense the lowest payment I get for a click is $0.10 but this days I am getting 0.01 or even sometimes no payment for a click. What really happening with google adsense? Many webmasters specially those big timer in google adsense during old days shift to other money making opportunities and they are making very good money even higher than what they made in adsense before.

Their solutions are Affiliate programs like clickbank, commission Junction, and other affiliate company. Cost per action is a great alternative also for adsense. Sometimes we thought it’s harder to make money in Cost per action programs than Pay per click. In pay per click you will see instantly the result or your earnings, unlike cpa sometimes it will take 10 - 20 clicks before you convert it into cash. But in ppc if you get 20 clicks and google pay you .01 per click that is $0.20 only, while in cpa out of 20 clicks and one of those click converts you will surely make from $5 to $100.

To sum up, I do believe that google adsense is already dead, you can’t rely on it any more especially if you’re targeting a huge amount of money. If you have a site that dominating your niche , I suggest find a cpa program that offers high pay outs and you will see the difference of your earnings.

8 Ways To Make Money Online

There was a time when it seemed like anyone with a wacky idea and a PowerPoint presentation could make millions with an Internet business. (Our favorite example was a start-up called Digiscents and its "ismell" appliance, which delivered odors over the Web.) Well, the dot-com boom went bust quite a while ago, but there are still plenty of legal and viable ways to earn some extra cash online.

Before you begin, it's important to three basic concepts about about online advertising, which is key to online revenue.

1. Contextual advertising programs automatically post targeted advertisements on a Web site, based on the daily content of that site. The best known of these programs is Google Adsense, which pays Webmasters a small fee every time a viewer clicks on an ad.

Google recently opened AdSense to third-party ads, which means a larger advertising inventory and the potential to earn more money through the placement of those ads.

2. Affiliate marketing programs provide monetary rewards for driving Web traffic to their sites. Amazon.com has a popular affiliate program. Many others can be found here.

3. Search engine optimization is the key to making money online. If the search engines can't find you; you're sunk. Dig into SEO and learn as much as you can -- the more you understand the better your chances for generating cash.

Got it? Without further ado, here are eight ways to make money online.

1. Produce & Star In How-to Videos
Got know-how? Of the many thousands of mini-movies available on the Web, few are more popular than the instructional video, according to officials at Metacafe, a video hosting site that sees 30 million unique viewers each month. Of the top ten successful contributors in Metacafe's Producer Rewards program, seven produce how-to videos. (Topics include how to make a tomato glow and how to turn a laptop computer into a popcorn maker.)

Video contributors earn $5 for every 1,000 times that someone watches their video. Average contributors make between $250 and $500 per month, while above-average earners make upwards of $2,000 per month, according to officials at Metacafe.

Instructional videos tend to have more staying power than entertainment videos because those who use them are likely to refer to them repeatedly. "A video on how to change a diaper will hold its value longer than a comedy skit," says Jason Liebman, CEO of Howcast.com, a new how-to video site that pays freelance producers $50 per video up front, plus a 50/50 revenue share after the video crosses 40,000 views.

Jumat, 15 Agustus 2008

Don’t Get Caught With Google Adsense Click Fraud

Many web site owners are getting their Google Adsense account terminated when they have done nothing wrong to deserve the punishment. Considering the money that they are getting from Adsense, they would certainly want to get back into it.

Considering the money to be made with Adsense, it is no wonder that they would want to get back into it.

It is that same consideration why the Google Adsense click fraud is thought of and why many people are getting into it.

Click fraud is the act of clicking on ads for the purpose of costing the advertiser money. It is simply the same as paying out cash for false leads. Many people website owners are aware of this fraud and are sharing the same sentiment that this is the one big problem that Adsense is facing.

How do you prevent being involved in this fraud?

Majority of web hosts are offering access logs. Once this is offered to you, it is necessary that you hand it over to Google as well. This allows them to look for any suspicious activity on your site. Problems like this are very serious and giving it to them is saying that you would want to help them in any way you can in solving the problem.

It can also help if you have a click monitoring software. If you do not have one yet, you should try and get one. There is absolutely no major factor preventing you from having one because most of this software is free.

As usual, all the information you have received should be turned over to Google. This is showing Google that you too are fighting against click frauds and is in no way a part of it.

Study your server logs and watch for any activity that seems suspicious. Report anything that you may find odd, may it big or small thing.

You may want to consider disabling ads for your own IP address and local geographic area. This will certainly prevent accidents and will not make Google mistake another user as you. You can do through a htaccess file. This will avoid Google mistaking as clicking on your own ads and be kicked out because of it.

Keep your Adsense off on pop ups and pop unders. Your ads should not be displayed on content sites that promote illegal activity or tampering of the legal rights of other people or business. Included in this are the content that is considered adult and gambling ones. If you think that you may be breaking this rule, immediately remove your content or Adsense from the web page.

Be truthful and confess up to Google about times when you might have clicked on your own as, whether accidentally or intentionally. Or the times when you have done something that is against the Terms of Service that they are implementing. Be honest about anything that you may have done that is wrong. Confessing is way better than Google learning about it eventually. It would mean eventual termination and no getting back what you have worked so hard for.

Do not tell your family or friends about Adsense on your website. Chances are they may start clicking on them to help you make money without you knowing it. They may be doing more harm to you than help by trying it in the first place.

If ever someone you know chanced upon your Adsense, make sure they understand that they cannot click on your ads under any circumstances. It would be wise to brief them on important things about Adsense and what not to do with them.

Most pay per click networks have different measures in hand to protect website owners against click frauds. Other search engines can track more than 50 data points, IP address, browsers information, users session info and pattern recognition. They also have systems available that detects fraud. Not to mention the specialized teams monitoring how things are going and helping advertisers stop click frauds.

Google offers suggestion on how to avoid click fraud. Using negative keywords can be used to keep your Adsense showing on products and services that are in no way related to yours. Adding tracking URLs to your links so you can track the traffic coming from Google.

Do not be caught in the Google click fraud. Be aware and be wary.


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AdSense For Feeds Is Now Available To All Google Publishers

Google Operating System reported they are now seeing the Google AdSense for Feeds option in their AdSense account set up screen. I noted at the Search Engine Roundtable that many folks are buzzing about the new feature at several discussion forums. It appears to me that this beta offering is now open to all, if not most Google AdSense publishers.

In short, Google AdSense for Feeds allows publishers to add AdSense ads within their RSS feed distribution. In fact, Google has been making it easier for those with FeedBurner accounts to easily integrate AdSense for Feeds in their published RSS feeds. The other day, I broke the news at the Search Engine Roundtable that FeedBurner is not accepting new publishers into the FeedBurner Ad Network. A few days after that, Google pushes out the AdSense for Feeds to virtually all AdSense publishers.

Google's AdSense for Feeds has been in beta since May 2005. I was one of the early beta testers.