Senin, 01 September 2008

18 Common Mistakes that Violate Google Adsense TOS

Google Adsense publishers often commit common mistakes that could ban their Adsense account. Google Adsense is a popular web advertising program which provides a good income source for many websites. There are well defined terms of service to strictly adhere to when participating in the program.

On my visit through sites and forums, I daily notice several instances of misuse of Adsense ads. So here a few helpful Google Adsense tips, probably many you already know, and few you might gain by knowing now. These adsense faq are all picked from the Program Policies, Terms and Conditions and FAQ itself and presented in a simplified manner.

1. Never click your own adsense ads or get them clicked for whatever reason. You know this one very well. This is a surefire way to close you Adsense account. Never tell your office associates or friends to click on them. Keep a check if your family or children are busy increasing your income by clicking your ads and indirectly trying to stop your income. Dont even think of offering incentives for clicks, using automated clicking tools, or other deceptive software. Adsense is very smart to detect fraudulent clicks. Check the ads which appear on your pages by the Google Preview tool if required.

2. Never change the Adsense code. There are enough means of adsense optimization & customizations available to change the colour, background or border to suit your needs. Do whatever you want to do outside the code, never fiddle within the ad or the search code. They know it when you do. The search code has more limitations to colour and placement, but you should adhere to the rules. The code may stop working and violates the TOS.

3. Do not place more than 3 ad units and 3 ad links or 2 adsense search boxes on any web page. Anyway, ads will not appear in those units even if you place more ad units. But this is the limit they set, so it is better to stick to it.

4. Do not run competitive contextual text ad or search services on the same site which offer Google Adsense competition in their field. Never try to create link structures resembling the adsense ads. Never use other competitive search tools on the same pages which have Adsense powered Google search. They do allow affiliate or limited-text links. Update: Google has allowed you to run contextual advertising like Yahoo ads, Chitika etc provided the ads do not resemble Adsense ads.

5. Do not disclose confidential information about your account like the CTR, CPM and income derived via individual ad units or any other confidential information they may reveal to you. However, you may reveal the total money you make as per recent updates to the TOS.

6. Label headings as “sponsored links” or “advertisements” only. Other labels are not allowed. I have seen many sites label ads with other titles. Dont make your site a target in a few seconds gaze.

7. Never launch a New Page for clicked ads by default. Adsense ads should open on the same page. You may be using a base target tag to open all links in a new window or frame by default. Correct it now as they do not want new pages opening from clicked ads.

8. One Account suffices for Multiple websites. You do not need to create 5 accounts for 5 different websites. One account will do. If you live in the fear that if one account is closed down for violation of TOS, believe me they will close all accounts when they find out. You can keep track of clicks by using channels with real time statistics. They will automatically detect the new site and display relevant ads.

9. Place ads only on Content Pages. Advertisers pay only for content based ads. Content drives relevant ads. Although you might manage some clicks from error, login, registration, “thank you” or welcome pages, parking pages or pop ups, it will get you out of the program.

10. Do not mask ad elements. Alteration of colours and border is a facility to blend or contrast ads as per your site requirements. I have seen many sites where the url part is of the same colour as the background. While blending the ad with your site is a good idea, hiding relevant components of the ads is not allowed. Also do not block the visibility of ads by overlapping images, pop ups, tables etc.

11. Do not send your ads by email. Html formatted emails look good and allow placement of these javascript ads. But it is not allowed as per TOS. You do not want impressions registering on their logs from any email even once. They are watching!

12. Keep track of your content. So Adsense is not allowed on several non content pages. But it is also not allowed on several content pages too. Do not add it on web pages with MP3, Video, News Groups, and Image Results. Also exclude any pornographic, hate-related, violent, or illegal content.

13. Do not alter the results after ad clicks or searches - Ensure you are not in any way altering the site which the user reaches to after clicking the ads. Do not frame, minimize, remove, redirect or otherwise inhibit the full and complete display of any Advertiser Page or Search Results Page after the user clicks on any Ad or Search results.

14. Avoid excessive advertising and keyword stuffing - Although the definition of ‘excessive’ is a gray area and is subject to discretion, yet Google adsense with correct placement, focused content and high traffic will get you much more income than other programs, so excessive advertising is not required. Keyword stuffing does target better focused ads, but overdoing it is not required.

15. Ensure you Language is Supported - Adsense supports “Chinese (simplified), Japanese, Danish, Korean, Dutch, Norwegian, English, Polish, Finnish, Portuguese, French, Russian, German, Spanish, Hungarian, Swedish, Italian and Turkish”. In addition, AdSense for search is available in Czech, Slovak, and Traditional Chinese. If your web pages language is not supported, do not use the code on such pages.

16. Maximum 2 referral button per product per page - With the launch of the google adsense referral program, you are allowed to put only 2 referral buttons for adsense referral, adwords referral, Google pack and Firefox with google toolbar referral. Update: This feature is closing Aug 2008.

17. Do not specify Google ads as your alternate ads. - Several services like Chitika eminimalls allow you to place alternate urls, when a targeted paying ad cannot be displayed. This involved creating an simple html page and putting the ad to be displayed instead. Even Adsense allows an alternate url feature instead of displaying public service ads. But never use Adsense ads as alternate urls.

18. Do not confuse with adjacent images - It was a common policy to increase CTR by placing same number of images as the number of text ads, which falsely gave the impression that the text ads represented an explanation to these images. Inserting a small space or a line between the images and ads is not allowed. Make sure that the ads and images are not arranged in a way that could easily mislead or confuse your visitors.

Pitfalls of a Newbie - What about Google Adsense?

Last month I submitted an application to Google to be considered for their AdSense program. After confirming my e-mail address, almost immediately I was invited to place ads on my website.
Within hours I began to accumulate some data on pageviews and click-throughs and could see what my month-to-date total was. I was impressed.
The JavaScript Code
When your website is approved, you’ll receive your own publisher number and the appropriate JavaScript code to paste onto your webpages.
When your page is displayed, here’s the process that Google probably goes through in showing the ads:
1. A visitor’s web browser requests a page on your site.
2. This activates the JavaScript code on the page, sending the URL of the requested webpage to Google’s database.
3. Google looks up in its database the most prominent keywords or keyphrases for that webpage.
4. Then Google searches for the highest paying ads that match these keywords
5. Google places the appropriate ads on your webpage for your visitor to see — all in seconds. Pretty nifty.
How Much Does Google AdSense Pay?
As a publisher, you share in the revenue that Google receives from its PPC ads. Google, however, hasn’t announced a formula for sharing revenue with publishers in its Terms and Conditions document. Google’s audacity to ask publishers to enter into a blind agreement is one measure of publishers’ hunger for advertising dollars — whatever dollars — and an indication of the trust Google experiences in today’s marketplace.

So what is the revenue split? We aren’t told, though the actual amounts are proportional to the market value of keywords that describe your content.

This gives me some idea of possible gross revenue for my site. I am not at liberty to disclose the average click-through rate and average PPC payment per click on my site, though that information is made available to me daily and cumulatively.
In talking to well-known marketers, I hear guesses of a publisher’s share ranging from 25% to 60%. For all we know Google could be striking different deals with different sites, especially those over 20 million pageviews per month that have greater clout in the marketplace. I would guess the publisher’s share to be as much as 50% of the gross PPC revenue — though I could be way off. None of us has enough information to make an accurate judgment and Google isn’t talking.
What the Godfather gives, we bow and accept gratefully without any questions for fear he might put out a contract on our websites.
Here are the factors that contribute to the amount of money you can make on your site:
1. PPC value of the predominant keywords on your website. “Life insurance” for example, would be high. “Fish tank filters” would be low.
2. Amount of traffic you generate to your web pages.
3. Prominence of the Google ads
4. Click-through rate for the ads that appear.
5. The unknown revenue share that Google is paying.
Business-focused sites will do very well with Google AdSense, but information sites that don’t contain high-paying keywords won’t receive nearly as much.
Will They Accept My Site?
Google AdSense tells us that the following sites are not acceptable: sites with excessive profanity; hate, violence, racial intolerance, or advocate against any individual, group, or organization; hacking/cracking content; drugs and drug paraphernalia; pornography; gambling or casino-related; content; incentives of any kind for users to click on ads; excessive advertising; other content-targeted and/or text-based ads on the pages displaying AdWords ads; pop-ups that interfere with site navigation or are for downloads; and ads that mimic AdWords ads or appear to be associated with AdWords ads on your site. Google says it will monitor sites that are showing their ads and suspend sites that don’t abide by their rules.
Does a person from Google look at a site before deciding to accept it into the program?
If it’s a new site with little traffic, a human surely views the site. Don’t submit a site that isn’t ready for prime time, has “under construction” signs, or looks tacky. It’s a lot easier to get your site ready first, than try to convince Google to re-examine a rejected site. On the other hand, if your site has lots of incoming links and is generously spidered by Google already, you might receive approval within minutes after confirming your e-mail address.
Once you are approved, you can login and get HTML to paste into your webpages.
The Automatic Ad Agency
If you’ve ever worked with ad agencies or tried to solicit individual advertisers to place ads on your site, then Google AdSense will feel like a breath of fresh air. Google handles the entire relationship with advertisers. There are no run dates for publishers to schedule, no banners to install, no invoicing, no reporting. Just apply, paste in the JavaScript code, and Google’s “automatic advertising agency” works for you day and night finding willing advertisers, taking orders, and matching appropriate advertisers with your site.
Problems for Publishers
That doesn’t mean, however, that Google AdSense is problem-free. As I mentioned above, Google’s unwillingness to specify revenue share percentages doesn’t bode well. Sure, Google is just feeling its way in uncharted territory and has to stay profitable when the inevitable competition arises. I don’t think publishers should get too confident in Google’s current largesse. What Google gives, Google can take away — either as a result of economic squeezes or greed.

A more mundane problem is finding inappropriate ads appearing on your webpages. Fortunately, this is much easier to fix. You can filter out any ads you find from competitors or that you find distasteful. (I had to exclude some ads for cheapo e-mail addresses to spam with.) Just list the advertiser’s domain name under Advanced Options | Site Filter List.
What do you do when the ad just doesn’t seem to correspond to the content on your webpage?
Adding the appropriate keywords or keyphrases to the title tag, Meta description tag, and headlines should help Google do a better job of matching ads with your content.
Problems for Advertisers
Advertisers who use Google AdWords have the choice of limiting their ad to show only on the Google search engine, but you can choose whether campaigns also appear on the network of search sites, the network of content sites, or both.

Google AdSense on content sites gives advertisers a new opportunity. Previously, their revenues were limited by the click-throughs that could be generated on Google’s search engine and search partner sites. Now the pool of appropriate content sites is greatly widened, offering greater traffic and more sales. But their is a price for this greatly increased ad coverage — potentially lower responsiveness for the same cost per click.

When people use a search engine, they are looking for answers or solutions to click on. But when they are reading the text of a content site, they aren’t in the same searching, clicking mode. They’ve already found what they were searching for and are now trying to absorb it. This will affect the click-through rate, but also the likelihood that these users will complete a transaction.
Publishers are rejoicing today. But what if three months from now advertisers come to the conclusion that content sites are less responsive and routinely exclude them from their advertising coverage? Or refuse to pay the same prices for content sites that they do for search engine exposure? It’s too soon to tell.
Implications of Google AdSense
One thing is certain: Google AdSense is changing the way websites are being monetized.
AdSense “rewards you for creating sites rich in high-quality, focused content … the sort of sites that make the Net a better place.” Google is going to grab a whole lot of business away from those who try to ‘make crime pay’ — no need for nasty tricks, useless marketing gambits, in-your-face ads, etc.
Instead, Google is rewarding those who ‘make grime pay’” — that is, those willing to do the hard work to produce quality, focused content.

Thought for today:
Should you apply to put Google AdSense on your website? If your site seems appropriate, yes, by all means do so. Google AdSense represents a significant opportunity for content publishers to monetize their content. And so long as this partnership benefits both publishers and advertisers who pay the bills, this could be the start of a new and brighter future for both.

Jumat, 22 Agustus 2008

Google AdSense Tips

With time people are turning more and more towards the option of Google ads to earn money. People normally consider that its an easy job but nothing is easy in this world until and unless you put your best effort in it. Now you must be have a question in your mind that what is Google Ad Sense and how people can earn money through them. It’s basically a partnership which you are doing in which Google displays different types of advertisements on your website. There are some highly skilled groups of people who are working in the Google and they go through your web page thoroughly and then they display the ads on your website which are according to the requirement of your website. If you want to have a look on different types of Adsence then you can see the ads on right or left of every website and they are referred to as adsence.

There are many AdSense tips which will help you in increasing the traffic on your website. When a user click on the corner of Google adds then Google earned a share for each and every single. But you will never get the share percentage which Google will get but it all depending on how much you are earning from these advertisements. As much as higher you are earning from these ads then more shares will be getting by the Google as well. If you want to include Google search box in your site you can do so but it is some what difficult .If you want to get some more information regarding the AdSense tips or you want to earn money through these ads then click here

Top 10 Google Adsense Secrets

Posted by jasmine.celion

Adsense Secret # 1: Coalesce Google Ads with your Web Page

Let the border of the advertisements on your site coincide with the background color of your webpage. Let the text, title and urls in the Google Ads have the same font color as that of the font color of the contents in your web page. Ensure that you do everything possible to make the Google ads conflate with your website content.

Though it is tough to match the font size for the content of your web site with that of the advertisements, try to have the same font size to the maximum extent possible.

• Adsense Secret # 2: Make use of Images

This is one of the unique Adsense secret which is really valuable. Put up images pertaining to the theme of your web page around the ads appearing on your web site. This not only helps in integrating the content of your web page with the Google advertisements but also increases your Click Through Rate (CTR).
• Adsense Secret # 3: Place Ads at the top of your page

Putting up the ads on the top of your web page is the most treasured Adsense secret. And beware of the fact that the higher the order of the advertisement, the more is the income it would generate for every click.

• Adsense Secret # 4: CTR is Account Dependent

In case if you have multiple websites and if one website had a CTR of 15% and another has a CTR of .03%, the first thing you will have to do is to remove the webpage that has the CTR of.03% for this website may bring down your account's average CTR. This proves to be one of the imperceptible Adsense secrets.

• Adsense Secret # 5: Use Unique size for Google Ads

Yet another adsense secret is to make use of dimensions like 160*600 or 336*280 for the advertisements. Viewers tend to click on them thinking that the ad is a part of the web page.

• Adsense Secret # 6: Automate Google Ad Insertion using SSI
Automate the insertion of Google advertisements by writing scripts and inserting using SSI with the assistance of your server administrator. In the long run, this would save your time and efforts spent in the integration of Google ads with your web page.

• Adsense Secret # 7: Update and Maintain germane links

Update and maintain the sites that are faring well. While placing your ads in sites that are faring well, place them on top of all the existing ads so that the viewer who comes in would be able to see your ads first.

• Adsense Secret # 8: Add Fresh Content as often as you can

The higher the frequency of articles posted in your site, the more the traffic it drives to your web page and the higher is your page ranking.

• Adsense Secret # 9: Get to know keywords that are highly utilized and make use of them

Making the maximum use of the widely used keywords in your site is one of the unsung adsense secrets known.

• Adsense Secret # 10: Use customized layouts for Google Ads

Rectangle and skyscraper layout fare better than the other layouts and ensure that the dimensions are such that they merge well with the web content.

With the Adsense secrets revealed above, I am sure you can climb the ladder of Google Page Ranking with ease. Try and enjoy the benefits with these Adsense secrets!

Get The Best With Google Adsense

I have been a member of Google Adsense for a while now and almost daily I hear the the question from other website owners "I have Google Adsense but I'm not getting very many clicks, what should I do." Well I'm tired of answering these questions individually so I've decided to make a guide on how to utilize Google Adsense to get the best results.

1. Strategically place your ads
I have done many, many experiments with my Adsense and have figured out what the best place for my Adsense is. I have had the most success using two types of ad placement. The first is to place your adsense in a vertical skyscraper to the left of your text. I can't be absolutely sure why this works, but I believe it is because people read from right to left so every time they finish reading a line of my content their eyes instantly return to the left of the page and see the ads once again. The next successful ad placement is a horizantal banner in-between the content of your page. I believe this works for me because in order for people to continue reading the content of my page they have to look at the ads. Note: These ad placements work best for "ME", and I am still experimenting to make sure I get the most of my Adsense. That being said, I recommend you perform numerous experiments every week to see what works best for you.

2. Don't have to many ads on a page
I see websites all the time that have pages with 75% ads and 25% content. This is a bad stratagy because people will not only think your website is spam, but your Google Adsense will not always be relavant to your page content. If you have 200 words on a page and have three Adsense scripts usually only one of them is relavant to your page content because their just isn't enough information on the page for Google to read and decide what ads should be on your page. This is how I decide how many Adsense scripts I should have on a page.

1. 0-600 words = 0 Adsense
2. 600-800 words = 1 Adsense
3. 800-1200 words = 2 Adsense

You should only have 3 Adsense (which is the maximum allowed by Google TOS) on your page if your page is very popular and recieving many pageviews a day.

3. Search Engine Optimization
Now this isn't specifically about getting more clicks with Adsense but it is still very important in making money through Google. If you want to learn about search engine optimization (SEO) you can read my guide at Search Engine Optimization. You can also try our free webmaster tools to help optimize your website at The PC Line Webmaster Tools

4. Get your website more traffic There are more ways than just SEO to get your website more traffic. For example; you can purchase traffic through available online services, you can participate in traffic exchange programs, and you can sign up in a banner exchange program. SEO is the most effective, but when you are starting out you should take traffic from anywhere you can get it.

Lastly I would just like to say, don't expect to make a lot of money from your website when you first start out. True, there are many people out there who make over 1000 dollars a month from their Adsense alone, but they have spent a lot of time experimenting and promoting their websites. When you first start out expect to maybe get one click a day which can pay between .05 and .50 cents depending on what topic you chose for your website. Only after months or even years can you expect to make over a hundred a month from adsense. You have to spend time every day working and advertising your website if you want to be successful. Don't let this deter you, rather let it inspire you because now you know that it is possible to make some decent extra income from your websites.

Google AdSense - A Quick Way For College Students to Make Money?

Have you ever surfed a website and wondered where those small ads come from? No matter where you go on the net, it just seems that they follow you around and know exactly what you are looking for. Well, these ads come from Google, and are part of a program called AdSense. This program allows any web site or blog to make money from the placement of ads on their site. Though this may sound complex, this is one of the easiest ways for any college student to make money on the internet.

If you are like most web surfers, you are easily deterred by pop-up and banner ads. They just seem to ruin the entire web experience. Google AdSense goes above and beyond any regular banner ad. It automatically crawls your website or blog and finds ads that are relevant to what your visitor is looking for. The ads are much smaller, less threatening, and able to achieve much more with less space.

So, what does this mean to a student, you might ask. Well, with the arrival of the 21st century, classes have become much more technological in how materials and assignments are delivered. With the adoption of more virtual classroom environments, the creation of a website or blog has transitioned from a part-time hobby to an absolute necessity. College students can easily make money placing ads on their site.

Website creation has become a lot more mainstream that it was ten years ago. Sites are created every day, showcasing millions of different topics and talents. If you don’t have money for hosting, then no worries. There are free hosting sites available everywhere, such as or If you do have the $10-20 a month for hosting but just don’t have any design talents, no problem. Most hosting sites have their own design wizards for easy creation. Or, worst case scenario, you don’t have anything to write about. No problem. Simply, create an opinion blog from sites such as Everyone loves opinion blogs; you can literally write about anything!

To start making money from your site, navigate to Google and look for their Advertising programs; located at the bottom of their site. Choose the AdSense program, and enter all the required website and personal information, and you are done. Google AdSense makes it very easy to choose the types of ads you would like to display and offers plenty of tutorials on how to post them on your site. Once you are done posting ads to your site, just let the money roll in.

It is very important that you avoid clicking into your own ads. Although this might seem innocent; to Google, it is considered “click fraud” and will likely get you thrown out of their AdSense program. Google is very good at tracking this type of fraud, and getting caught is inevitable. Instead, try building some free traffic to your site using bookmark sites such as Stumble or Once people start visiting your site, you should start seeing the fruits to your effort.

Google pays at the end of each month, so once your balance reaches $100, you will receive payment. Google prefers EFT direct deposit payments, but will gladly send you a check. While no one gets rich from this program, AdSense can give a nice steady part-time paycheck for a starving college student looking to make some extra money. With the right amount of creativity and a bit of work, AdSense is definitely one of the best ways to make money on the internet.

Need Extra Cash? Learn How To Start Making Money With Your Opinion Today!

Kamis, 21 Agustus 2008

Start Making Money With Google Adsense: The Secrets

Adsense is considered as one of the best money earning source for a webmaster. It enables you to monetize your sites easily. If used properly, it can generate a very healthy online income for the sites.

How you can start earning money with Google Adsense can be done easily and quickly. There are actually 3 steps to put into mind before you begin writing your ads and having an effective Google Adsense.

1. Keyword search. Find some popular subjects, keywords or phrase. Select the ones which you think has more people clicking through. This is actually a keyword selector and suggestion tool that some sites are offering to those who are just their Adsense business.

2. Writing articles. You need to write original content with keywords from the topics that you have achieved in your search. Take note that search engines are taking pride in the quality of their articles and what you could write that should keep up with their demands.

3. Quality unique content site. Build a quality content site incorporated with Adsense ads that is targeting the subject and keywords of your articles and websites. This is where all that you’re done initially will go to.

The proper positioning of your ads should be done with care. Try to position your ads where surfers are most likely to click on them. Some of those who are just starting at Adsense may think they are doing pretty well already, however thinking that their clickthrough rates and eCPM figures are quite healthy. There are more techniques and styles to generate more clicks to double your earnings. By knowing these techniques and working them to your advantage, you will realize that you will be getting three times more than other people who have been previously doing what they are doing.

Finally, Adsense has some excellent tracking statistics that allows website publisher to track their results across a number of site on a site by site, page by page, or any other basis you wanted. You should be aware oft his capability and make the most of it because it is one powerful tool that will help you find out which ads are performing best. This way, you will fine tune your Google Adsense ads and focus more on the ones being visited the most rather than those who are being ignored.

To really start making money with Google Adsense, just do not ignore your site and your Adsense performance once you have finished accomplishing them. Spare some time, even an hour or two, making adjustments to the Adsense ads on your sites to quickly trigger your Adsense earning.
About the Author:
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